Snapchat - We are all influencers

Snapchat - We are all influencers

Challenge: Encourage young people to vote, as far too few of them register to vote or turn up to vote especially in local elections.

Solution: Using Snapchat’s many tools and a microsite dedicated to election participation, this campaign set out to speak to young Snapchat users in the language they understand best—the language of Influence.

This campaign got recognition at the Snapchat Creative Council Competition 2020 – and was so liked, I’m now on the panel judging and mentoring this year’s competition.