Challenge: Braun prioritizes attention to detail above all else. The task at hand was to introduce and convey the superiority of the latest S9 Pro+ series, renowned for its unparalleled precision in shaving.

Solution: In order to emphasize this, we revisited Braun's original design principles, drawing from its legacy of minimalistic design. Inspired by Bauhaus, Le Corbusier, and Ludwig Mies Van Der Rohe architecture, we crafted a design language that embodies minimalism, cleanliness, sharpness and precision. Just as the S9 Pro+ offers the closest shave, we meticulously highlighted every detail and contour, bringing them into focus until they became the central aspect. Every aspect of our creative strategy centered around the intricate details of the product, resulting in the creation of "The World Of Detail".

My role: Idea and Art Direction
Designer: Sunir Patel
Agency: Grey London