Desi Comedy Central - Stand up comedy

Challenge: Audience felt that jokes in 'Desi Comedy Central Shows' were becoming repetitive.

Solution: We swiftly addressed this by showcasing the diversity of jokes in a dramatic outdoor campaign. The campaign, from concept to shoot to preproduction, was completed within 72 hours of receiving the client's brief. The result? A highly successful campaign and a thriving season 3.

My role: Idea. Art Direction.
Agency: Oglivy