Mitsubishi Pajero 4X4 (India)

Jeep 4x4

Challenge: Many Indians were unaware that 4-wheel drives distribute engine power evenly to all wheels, ensuring they move at the same speed.

Solution: We employed humour to illustrate the necessity of 4-wheel drives on Indian roads, known for potholes and challenges. Using recognisable ancient Indian Madhubani-style illustrations, we visually showcased this concept.

Illustration: Swapnil

My Role: Idea. Art Direction.
Agency: Contract - Wonderman Thompson (India)