Noink - Health tracking app

Challenge: www.noink.me is a new digital health platform that help families proactively input, save and track their health data. Only Noink allows its users to manage all their health records across multiple medical conditions in one place, not only for the user but their entire family. This needed to be communicated to prospective customers.

Solution: We came up with the positioning and tag-line of ‘Save your health’ which has dual meaning:
1. Keep your health safe
2. Save your health records for future use

My role: Planning, Creative strategy, Idea and art direction
Agency: Roll Dot Agency