Sugarush Bar

Sugarush Bar

Challenge: SugaRush is a bespoke bar service created for those with a sweet tooth. The products are family-friendly as the brand offers both alcoholic and non-alcoholic slushes, milkshakes and cocktails.
After the first nationwide lockdown, the business was severely hit and had to find other ways to reach its consumers. The challenge was to create awareness and generate trials for new recruits on the food delivery platforms.

Solution: Brings out an uncontrollable childlike urge in your taste buds. A nostalgic drinking experience so you feel like a kid in a candy store….even if you’re an adult!

My role: Ideation, Positioning and Art Direction
Agency: Roll Dot Agency
Website: www.sugarush.co.uk