Creative Equals

Background: Creative Equals asked us to enter TFL 2020 competition on their behalf to promote their Creative Comeback programme, which is committed to making advertising a more inclusive and diverse industry, and highlight the need for age diversity.

This campaign is an invitation to industry leaders to start having serious conversations about giving the over 50 demographic a seat at the table. The campaign says Yes, we as an industry are actively working to combat sexism, racism and other forms of workplace exclusion, but while we are at it, we should work just as hard to include the Grey demographic in our departments. It is through including this valuable part of the London population that true diversity will be reached.